ODH | “Space Makes Us Safer”
Ohio Department of Health PSA
Broadcast & Digital PSA
Client
Ohio Department of Health
Roles
Director | Editor | Sound Design | VFX
2020
It’s hard to remember a time when “Social Distancing” was a term we had never heard of.
At the beginning of the COVID-19 pandemic, the Ohio Department of health hired Real Art to begin communicating simple, clear PSA’s to the state. This project’s goal was to illustrate the meaning of social distancing to the public.
It’s reach is truly unmeasurable at this point, having been licensed to multiple other states, translated into other languages, and even pirated and rebranded in other countries.
The end product reached so many hundreds of millions of people that it became the high water mark for COVID-19 messaging across the country, and perhaps around the world.
Links:
"Made In Frame" Frame.io Case Study
Awards
2021 Emmy Nomination
2021 National Gold Addy
District Gold Addy Award
Regional Addy Awards Best of Show
Favorite Tweets
“Made In Frame” - Frame.io Case Study
Released by Frame.io
Director: Rahul Kothari
Behind the Scenes
DP of many cameras: Philip Heiss
Credits
Chris Wire - Big Idea, Big Vision, Big Scope
Amanda Heinl - Account Exec
Alison Westfall - Producer / Mouse Trap Purchaser / Ping Pong Ball Logo Sander
Andy Nick - Director / Editor / Sound Editor / Mousetrap Setter / Ball Balancer / Keep Calmer
Philip Heiss - 5x DP / Light / Sound Capture
Special Thanks
Ty Sutton and Dayton Live—for supplying us with a stage that was heartbreakingly meant for live theatre, not pandemic PSA videos shoots.
May the show go on.
